Business Solutions

SEER - Saskatchewan East Enterprise Region
 

Where will my Business be Located?

Where will my Business be Located?

How are you going to get your product to your customer?  Are they coming to you?  Do you have a location?  Are you delivering to them?  Can you offer your service over the phone? Online? This is referred to as your distribution channel.   

Your distribution channel has to suit the needs of your customers. For example, if you plan to work out of your home and are offering consulting services, is it more professional to go to their business location or for them to come to your house and trip over your kid’s toys?

Location is important.  Can people see you? Do they need to? Is there parking available? Why did you chose this location?
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Distribution-a company’s strategy for getting services or products from the producer to the customer.  Distribution is sometimes referred to as place, in the marketing mix.